Strategic Communications Campaigns

Listen Local Campaign

An integrated communication campaign researched, designed, and presented to the Aurora newspaper, The Sentinel.
The Sentinel was searching for ways to garner viewership and bring in funds to keep the business afloat.
As a group we decided that the business needed to start adapting to the changing of media, which included the marketing campaign of ‘Listen Local’ where the newspaper converted their articles to Podcasts to hopefully bring in new subscribers.

Ramride Persuasion Campaign

A look into how persuasion and messaging go hand in hand when creating an effective campaign.
The goal through this campaign is to persuade college student to utilize RamRide instead of driving under the influence.
A creative way for RamRide to use their social media to advertise their free sober ride service, with persuasion techniques that have been studied to make an impact